Photographer's Journal

Today I had the absolute pleasure of photographing product shots at House of Ihsan, a charming bakery nestled in the heart of Princeton, New Jersey. Known for their exceptional pastries—both sweet and savory—this bakery brings a little piece of Paris to the Garden State.

Stepping inside, I was greeted by the sights and aromas of delicate tarts, and golden flaky pastries...and tons of desserts. The attention to detail in each pastry was extraordinary. I worked to showcase the vivid colors, and textures of their products. You can check out some of my favorite shots in my product gallery.

A special thank you to Aliia and her wonderful staff for making this shoot such an good experience. Their hospitality, enthusiasm, and dedication to their craft truly shined throughout the day—and so did their pastries, which were as delicious as they were photogenic!

If you’re ever in Princeton, treat yourself to something from House of Ihsan. You’ll be glad you did.

Photography has been my passion since I was 14. Growing up in Princeton, New Jersey, I’d grab my camera and attend every sporting event I could—whether it was a high school matchup or a college showdown. I’d roam the sidelines, snapping action shots, hoping to catch that perfect moment of triumph or teamwork. I made plenty of mistakes, but I learned something important: everyone starting out—whether on the field, or in business—needs someone in their corner.

This realization stayed with me. Over time, I decided to dedicate my work to helping people who are just getting their start—local bakers, florists and other small business owners, aspiring athletes looking for a perfect recruiting shot or video, and up-and-coming fashion designers and models. My camera became a way to support dreams, highlight talent, and share stories that might otherwise go unnoticed.

My mission remains the same today: to provide high-quality images that empower others to step into the spotlight and thrive. Whether in the heart of NYC or in my hometown of Princeton, I aim to put new voices and local businesses front and center—one photo at a time.

If you need some help getting started and you like my photos, find me on IG @feder_photography. I'll try to help you or your product look good.